Chinese folk love story, the Qixi Festival is the day when Niulang, a cowherd, and Zhinv, a beautiful weaver girl, meet annually. But in a modern society, celebrating the Qixi Festival may mean little more than spending money.


Retailers and shop owners have been ready for days, stocking up on flowers and offering tempting discounts on chocolate bars, shoes, jewellery and other romantic gifts. 


The Western St Valentine's Day is more meaningful.


 
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